This concept explores the NBA Finals on ABC as a high-profile primetime event. Designed under the theme "Backstage", the package draws from the aesthetics of live stage productions—utilizing gold lighting, rich atmosphere, and a sense of grandeur to build anticipation.
Every element of the environment was modeled in 3D, integrating subtle design cues from the game of basketball to create a seamless fusion of sport and spectacle. The result is a cinematic promo direction that enhances ABC’s Finals coverage with a premium, entertainment-first visual language.
